Common Mistakes of Small Startup Entrepreneurs

common mistakes made by entrepreneurs of a small startup

For most entrepreneurs, it’s not always easy to setup a startup. Entrepreneurs need to consider many points before taking any decision. Such pressures sometimes result in poor decision-making. It can set you back by hurting your possible success. So, the best thing to do is create a comprehensive business plan which incorporates possible risks.

There is not a single fool-proof business plan for startups to reach success. But there are few dangerous and common mistakes made by new business entrepreneurs that could be avoided. We have enlisted 6 common mistakes made by startup businesses that they can prevent to get success:

1) Skipping the Initial Planning Phase

The planning phase is usually tedious. So, if you don’t have a solid business plan that comprises market potential, business research, and business idea, then you are working in the dark. The most basic plans to ponder incorporate a marketing plan, a financial plan, and a business plan.

2) Not Setting SMART Goals to Achieve

At the time of starting a new business, have some goals to achieve. Goals provide you directions at the starting phase and later on keep you on the right track during the routine functioning. By having SMART goals, you can finalize your destination by outlining required steps which will bring you over there.

3) Avoiding New Technological Advancements

Technology offers new opportunities to new business owners as it helps them to perform their business activities more efficiently along with saving money. Modern technology is usually intimidating and needs time to understand and learn. But showing an unwillingness to use the technological advancements can damage your business in the long run.

4) Unaware of Ideal or Targeted audience

One of the essential parts of business success is to understand your ideal and targeted customers. It is not enough to make a little bit of all efforts and allocate a marketing budget. You should perform market research for identifying your ideal audience, a place where you can locate them, and how they will respond to your business activities.

Most entrepreneurs agree that their startup fails because they fail to identify their ideal target audience. By not focusing on people they should be focusing, they quickly burn through their resources.

5) Being Afraid of Spending on Marketing

There are different types of marketing, ranging from traditional advertising to word of mouth referrals to Internet marketing. When the matter is about marketing, there are no defined rules. It is best to focus your marketing strategy on your business type and your target customers.

The biggest mistake made by new business owners is that they give no importance to marketing. If your startup has a website, there are inexpensive ways of doing the website’s Search Engine Optimization (SEO). This article discusses how social media marketing can be used to improve a website’s SEO.

6) Undervaluing your Services and Products

Most of the time, a lack of confidence is due to our fear of failure and inability. All this will lead to under-pricing of our services and products. This under-pricing strategy is damaging because it undervalues the unique product or service which you are bringing to the table.

It also opens up the probability of frustration and resentment. It took a long path to recover your products from undervaluing. So, before starting a business, explore the marketplace in detail for knowing about the best prices prevailing for new entrants.


This brings the article to a close. By avoiding these common mistakes, entrepreneurs can ensure the success of their startup. Let us know if you made any of these mistakes when setting up your own startup.

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