The game of content marketing 2020 is a bit upped now. The web is increasingly cluttered with a never-ending content to skim through. So, it is a constant struggle to come up with a result-oriented content marketing strategy. It all boils down to how much effective tools you are using to boost your brand’s online visibility and grab the reader’s attention.
One such marketing mode is infographics.
The infographic is a combination of astounding graphics with brief text. It is a popular strategy to present information or an idea. A meaningful piece of information is created appealingly and creatively that gets more visibility through different social media platforms.
But, what it takes to master the art of creating compelling infographics?
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Compelling infographics are more than just a combination of beautiful colors and eye-catchy visuals. In fact, it goes deeper into having a collaborative team of SEO marketing individuals and talented graphic designers. Together, they build a consensus on developing top-notch visual content. More importantly, this team needs to be super creative when designing infographics content that engages the audience.
One thing that a lot of marketers and entrepreneurs often neglect is you need to come up with unique and engaging content. However, it often touches the line of impossibility when it comes to reinventing something. But, you can always spice it up according to your audience tastes and preferences.
With some compelling user-centric infographics. Graphically captivating content is more capable of staying longer in users’ mind and being recalled.
“The next wave of the Web is going to be user-generated content.” – John Doerr, Venture Capitalist.
Does an Infographic Work?
Absolutely! Designing infographics that are profoundly visual-based content (and not just dull blocks of text) help get the message across more simply and quickly. Consider this –
- Such type of content is easy to make room in users mind (people tend to remember up to 80% of what they see!).
- Infographics stimulate the visual aspects of the reader’s brain. Which processes faster (it takes 250 milliseconds for a symbol for interpretation).
Imagine how it could contribute to high-rated blogs, increased website traffic, more sharing rates, website authority, and above all, better conversions for your business. All of that is plausible when you add infographics in your content marketing strategies.
Here comes a caveat though. The ability of infographics is the same as the ability of any other content you generate and promote. If it lacks relevance and usefulness, it’s less likely to work. Your reader will quickly feel it if it is just pumped out infographics to conquer visual space, or you are actually getting a message across. It’s all about how much useful information on the table for readers in a less complicated way.
In case you’re wondering how exactly adding infographics in your content marketing can boost traffic, we’ve got you covered with our tips.