Free Marketing Tools for Identifying and Targeting Your Customers

target your customers

Marketing is about penetrating further into the market to reach the maximum target audience. There can be different strategies to achieve this goal. The best and result-oriented marketing approach will always focus on the nature of the audience you cater to. The more you know your target audience, the better your chances of conversion.

On the other hand, a lot of small businesses or entrepreneurs still bank on word of mouth to market their products or services. These businesses think that this is the quickest and easiest way to add considerable value to their business. The fact is that these entrepreneurs often miss out on a more effective marketing strategy. It inhibits their ability to know their target audience better.

The marketing gurus always suggest fishing where the fish are. This means your marketing campaign should always be based on the audience that can relate most with your brand. To this end, there are various digital marketing tools out there to help marketers identify and reach their audience.

Who Are Your Target Audience?

A good marketing approach starts with a detailed analysis of the target audience. It is essential to have a deep understanding of your prospects. This is when online marketing tools come in handy. They accelerate your business growth. The marketers first need to conduct profound research to find the influencers of your target niche.

Digital marketing is an excellent approach to reach out to masses of related interests or audiences, looking for products of your niche. The difficulty for marketers is to reach the right audience for their products or services. Luckily, there are multiple free tools available, such as social media marketing tools, email marketing tools, content marketing tools, free SEO tools, etc. 

These best free tools will help you have relevant insights about your potential customers. So, find our curated list of the five best marketing tools below: 

1. Google Search Console

It is one of the most useful tools to monitor the performance of your business website. It first needs you to verify your site domain for ownership authentication of your website. Be sure to get all versions of your website verified.

There are various ways by which you can see the data. It tells you about CTR, impressions, clicks, and positions. Google Search Console also offers you filters to further separate the data.

  • The information about clicks tells you how many clicks have been made on your site against search queries. Impressions show the presence of your website in search results.
  • Search queries information helps you know and implement the keywords that get ranked.
  • The Click-through rate or CTR denotes the percentage of clicks on any particular link whereas position informs where your website stands in organic search attempts.
Free Marketing Tools for Identifying and Targeting Your Customers

2. Google Keyword Planner

To generate a highly useful marketing campaign, most of the marketers widely use Google keyword planner. It’s a free tool that enables you to spot possible keywords for your niche. All you need to do is to enter words that are related to your business. Then, this tool will come up with various keyword suggestions.

Based on these suggestions, you can drive ad campaigns and examine the difference in lead generations. Also, Google Keyword Planner provides structured data to streamline the advertisement process. Afterwards, this data can also be utilized to analyze trends for product searches. Moreover, it can be used to see how the interests among people vary from month to month.

Google keyword planner lets you identify keywords which you can use in your marketing campaign.

3. Google Analytics

Google Analytics is a great SEO tool for website monitoring. It goes without saying that Google powers it. It is the most extensively employed tool that gives insights into visitors trafficking your website. You need to configure your website for Google Analytics to get information about your audiences. It renders you with information about the age, demographics, and interests of your website visitors. With this data accumulation, you can understand how they interact with your site. Ultimately, this allows you to shape your marketing strategy.

Google Analytic provides you vital information regarding your audiences and so much more.

4. Twitter Audience Insights

Every business seeks promotion for their products for maximum exposure, be it a startup or a large-scale enterprise. Twitter’s tool offers you a fantastic facility for understanding your audiences. Twitter audience insights help you accomplish your business goals by proffering your powerful message.

For instance, in order to understand your audience better, it gives you information about audiences determined by your tweets. It’s easy-to-use dashboard lets you gather valuable insights such as shopping habits and demographics etc.

This social media marketing tool helps you run a more robust ad campaign with the information it provides. Moreover, your campaign can be in graphical, text-based, animations, or essential ad videos. You can also hit your target audience with quality content on top-grossing topics.

Twitter too is quite useful as a free marketing tool.

5. Facebook Custom Audience

Facebook’s social media marketing tool lets you strengthen relationships with your existing consumers. You need to give your customers data, such as email addresses to get cracking. Your provided information will be secure, and no one will see it.

This tool then works by matching your customers’ data against Facebook profiles. By doing so, it targets all the relevant audience and improves your chance of driving traffic to your website.

You have the leverage to target your possible buyers based on location, age group, language, or interests. Moreover, this marketing approach is highly useful as it gives you the flexibility of targeting limited people that are having high chances of making conversions. In conclusion, this feature enables you to focus on niche-based customers.

Facebook offers free marketing tools.


There you have it; the market is now full of so many paid or free digital marketing tools that help you skyrocket your business sales through a smart marketing campaign. You can identify your target audience, learn their shopping patterns, and run ads accordingly. Now marketers stress more on spending on online marketing campaigns so, with sophisticated analysis and devotion, these tools will help you to pull out significant results.

Fiza Khan
the authorFiza Khan
Fiza khan is a tech-prodigy with a knack of writing on niches such as cyber-security, mobile platforms, social media, and AI. Besides writing, Fiza has a keen eye on current affairs of politics around the globe. She is a bibliophilic girl who is on her path to achieving great dreams. Aside from the tech niche, Fiza is interested in Food blogging and aims to set up her own Food blog one day.

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